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Effective Content Moderation
Content moderation or web site content filtering is a highly specialized task that requires a diligent, experienced and highly skilled individual or team. That’s why a good number of companies turn to moderation outsourcing instead of building their own team of web site content moderators in house and onshore.
Effective content moderation involves a team that can expertly manage a web site, or if it’s community moderation, an online community. Managing a website or an online community and making sure that it is free of unwanted and potentially damaging materials requires diligence and expertise. This should be an individual or a team that knows exactly what they are looking for: what should be removed right away, what can stay on the web site or online community, what can use a bit of editing to make it more effective, and many more.
If the moderation outsourcing tasks include moderating an online community, there are some other steps to take to make sure that the online community is being effectively handled.
For one, the community moderator should be able to generate interest on the online community. This is done through creating several activities among members. This should be activities—contests and other promotional events – that enhance the profile of the online community. The community moderator, should, of course, be able to encourage a high level of participation in the activities among members. And finally, the community moderator should be capable of developing activities that can increase interest on the online community and make it attractive enough to generate new visitors.
An effective web site content moderator should know that one of the crucial aspects of this job is constantly and consistently maintaining a balance between strictly monitoring for offensive materials that should be taken out right away and making sure that the web site or the online community is always engaging and interesting – and thus attractive enough to generate interest and new online visitors.
It’s always a delicate balance between controlling and filtering the materials and letting the online visitors and users be free enough to have interesting comments and generate engaging threads. If the web site content moderator is too lax, the web site could end up chock-full of offensive items and dead end conversations and useless threads. If the web site content moderator is too strict or too controlling, the site could be spotlessly clean but also, unfortunately, so boring. A boring site or online community is an online real estate full of missed opportunities, particularly for attracting new visitors.
If you are going to outsource content moderation, you need to find a topnotch moderation outsourcing service provider so you’d have access to quality employees that have the diligence, expertise, and experience that web site content filtering requires. Ask around so you can find out which web site content moderation service providers are highly recommended. Some companies, particularly those that are offshoring for the first time, check out the top outsourcing hubs and destinations and then begin to narrow down their choices from there.
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