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Business owners need to build trust with people in order to have sales. As a business owner you need to figure out ways to do this. There are many ways to make the trust building process easy and successful but one way is to do online networking.
When done properly, online networking will build traffic to your website which could in turn bring in more customers or clients. It's also the best way to build trust with potential customers or clients.
When you do networking online it's different than the way you do it at a live event. There are many different websites for online networking. Facebook, LinkedIn, and Twitter are three of the most popular sites right now but there are many more. You can do a search for social networking sites and find a number of other networking sites to use.
First thing you need to do with each of these sites and any others that you decide to use, is to set up a profile. Each one is different, but they are pretty easy to do. Just follow the steps and before long you will be ready to go. They usually will have a frequently asked questions section if you need help.
Now that your profile is up and running, you are ready to start connecting. Here is a brief description for each of the three listed above.
1. Facebook
Facebook is completely different than Twitter. You set up a profile, list your businesses and anything else you have going on. People can leave posts on your wall and so much more. Facebook also has groups that you can join. You will find groups that are specific to types of businesses, types of people, and more.
Facebook is a great way to connect with clients, customers, old friends, family, and others. You network by posting on walls and in groups.
2. LinkedIn
LinkedIn is a way to show people what you can do and for others to recommend you to people. Your profile contains your education, current and past positions you have held, links to business and blog sites, people you would recommend, people who would recommend you, and your friends.
LinkedIn is a great place to send potential clients if they are a little wary about using your services or purchasing from you. You can either send them directly toyour site through a link or you can have a button listed on your site that will take them to your profile.
LinkedIn also has groups, but these are specifically for networking. You learn, help, and meet new people through these groups. You will find corporate groups, business groups, and type specific groups.
3. Twitter
Twitter is described as the online water cooler. You still set up a profile but rather than joining groups, you write short updates about what you're doing or about your latest product. Twitter only allows message less than 140 characters so it's very easy to write multiple tweets during the day to promote your business and to form relationships with other business owners.
Networking online is almost better than advertising your business in other ways. You will find people that are truly interested in your business and what you offer when you network the proper way. The three sites listed above are business oriented and will help you grow your business through networking.
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